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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 390
Essay's paper body

SWOT

Strengths •

VW has boosted quality more than any other carmaker in the past five years, cutting defects by 60% •

The new Beetle has injected buzz into the brand, luring buyers into dealerships where they're also snapping up Passats, Jettas, and Audis •

VW's share price climbed 36% last year, nearly double the pace of the overall German market •

In the US, where VW ADRs trade over the counter, VW outperformed GM •

Piech has a "name", and had acquire a lot of experience running Audi •

VW managers attend test drives, and therefore know exactly their different products

  • Their "family culture", no leading brand •

A non-stop requirement for the new projects •

Cost-control with the purchasing list •

Own seven different car brands, offering two broad categories, one for the traditional driver and one for the performance-minded driver...


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SWOT

Strengths •

VW has boosted quality more than any other carmaker in the past five years, cutting defects by 60% •

The new Beetle has injected buzz into the brand, luring buyers into dealerships where they're also snapping up Passats, Jettas, and Audis •

VW's share price climbed 36% last year, nearly double the pace of the overall German market •

In the US, where VW ADRs trade over the counter, VW outperformed GM •

Piech has a "name", and had acquire a lot of experience running Audi •

VW managers attend test drives, and therefore know exactly their different products

  • Their "family culture", no leading brand •

A non-stop requirement for the new projects •

Cost-control with the purchasing list •

Own seven different car brands, offering two broad categories, one for the traditional driver and one for the performance-minded driver...


Essay fragment

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