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Topic: Business
Number of pages / Number of words: 6 / 1679
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After completing the Porter’s five forces analysis this hint becomes a convincing conclusion: for a small manufacturer intending to diversify the core business, the pre-school market is the best option.

Due to Fisher Price’s prevailing position in this segment, our firm needs to be able to position itself in such a way that will be able to make a profit and not loose money fighting Fisher Price and other large competitors an endless war...


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I would focus first on large developmental preschoolers’ toys which can be used in playgrounds and backyards. This is a very attractive segment which might not require extensive R&D or very complex manufacturing at first. Here, a carefully designed strategy needs to be engaged and a focused target nice to be chosen...


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