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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1288 |
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This strategy focused first on Mexico, where in the late 1980s, CEMEX unified its Mexican operations made some mergers & acquisitions which secured its position in Mexico and gave it the size and the financial resources to begin the process of geographic expansion. By acquiring two firms in Spain, CEMEX got a significant capacity in a major market of Holderbank and Lafarge, and also raised its international profile besides making it less dependent on the Mexican market...
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By acquiring two firms in Spain, CEMEX got a significant capacity in a major market of Holderbank and Lafarge, and also raised its international profile besides making it less dependent on the Mexican market.
As CEMEX moved to more distant markets, it laid its expansion process which consisted of three stages, opportunity identification, due diligence and post merger integration, and efforts were made to standardize them, learning from past experiences...
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