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Topic: Business
Number of pages / Number of words: 7 / 1818
Essay's paper body

Implementation will result in to a certain corporate performance that can be measured by various techniques like Returns on capital employed or Returns on investment. An unsatisfactory performance leads to the next step to squeeze or tight up the controls (budget) and reconstruct a new strategy. A poor performance now will necessitate abandoning the paradigm and adopting a new strategy...


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An unsatisfactory performance leads to the next step to squeeze or tight up the controls (budget) and reconstruct a new strategy. A poor performance now will necessitate abandoning the paradigm and adopting a new strategy.

However the formalised steps prescribed by the rational school might not be applicable in real world because organisations are so dynamic as described below

Case study: The greatest challenge when PepsiCo acquired KFC in 1986 was how to mold the two distinct cultures because they knew very little about fast food business...


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