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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 378 |
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Like other Japanese companies, K. Hattori employed a global marketing strategy and looked to overseas expansion. With advertising of new styles and substantially lower prices, it successfully challenged the Swiss in Asian markets, in Hong Kong, Bangkok, and Singapore. Hattori (Hong Kong) Ltd., a new subsidiary, was established in 1968...
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Like other Japanese companies, K. Hattori employed a global marketing strategy and looked to overseas expansion. With advertising of new styles and substantially lower prices, it successfully challenged the Swiss in Asian markets, in Hong Kong, Bangkok, and Singapore. Hattori (Hong Kong) Ltd., a new subsidiary, was established in 1968...
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General points of the essay
Global Marketing Strategy
Companies doing business overseas
Examples of Multidomestic, Transnational and Global Companies
Flavored Mineral Water Strategy ? Japanese Market
Global Expansion
Global Market expansion
How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
Icici Global Expansion
MARKET EXPANSION OF GLOBAL CELLULAR
Marketing of ServicesGiordano's International Expansion
Retail Expansion Strategy (summary)
What is meant by externalities? How have oil companies in Trinidad and Tobago employed solutions to externalities as part of their corporate social responsibilities (CSR)?
Why Has Wal-Mart Viewed International Expansion As A Critical Part Of Its Strategy?
Starbucks Global Expansion Strategy
Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic
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