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| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 552 |
Essay's paper body
The business market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.
In this chapter, we focus on the following questions:
What are the characteristics of products?
How can a company build and manage its product mix and product lines?
How can a company make better brand decisions?
How can packaging and labeling be used as marketing tools?
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The business market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.
In this chapter, we focus on the following questions:
What are the characteristics of products?
How can a company build and manage its product mix and product lines?
How can a company make better brand decisions?
How can packaging and labeling be used as marketing tools?
Essay fragment
General points of the essay
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