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Essay's paper info
Topic: Business
Number of pages / Number of words: 12 / 3082
Essay's paper body

The analysis of these factors enabled the firm to better understand its customer and his or her needs and in turn, provide better products and services that meet the quality and specifications of its customer

This report aims to conduct a detailed field assessment of a well known travel agency called Flight Centre focusing on areas such as Merchandising and Pricing, Advertising, Promotions, Store Layout, Design, Customer Service and Retail Selling...


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The following report outlines the topics previously mentioned in order to identify weaknesses and provide possible improvements in different key areas.

2. Merchandising and Pricing

Flight Centre is a store that provides the cheapest fares guaranteed by their price beat promise. Flight Centre is heavily advertised on TV and print media and a saturation strategy is used to flood the market with travel outlet stores...


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General points of the essay

sean guy....customer service A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Competitive Advantage Of Store Design And Customer Handling In Retail Customer Requirements Translated Into Products/Services Customer Service Benchmark customer service strategies Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Improving Customer Service Meet Your Next Customer Tesco - Customer Service customer service Information Technology And Quality Customer Service in n out customer service Poor Customer Service automated customer service

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