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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 1048 |
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Regulated by the independent television authority (ITA), it had its own news and offered services the BBC did not, such as a regional focus [HOLLAND: 13].
In order to attract advertisers ITV had to give the people what they wanted. By 1957 through a mixture of popular programmes, open and inquisitive news and reporting on elections, ITV had gained three-quarters of the broadcasting audience...
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By 1957 through a mixture of popular programmes, open and inquisitive news and reporting on elections, ITV had gained three-quarters of the broadcasting audience. By 1960 ITV had made a ten million-pound profit [HOLLAND: 14]. The BBC feared that it would have to abandon ‘public service broadcasting’ in order to compete with ITV...
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