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In response, Monsanto has lowered prices, further affecting its profitability.
? On January 1999, Dow Chemical Company announced a multi-year agreement that also licensed the rights to Monsanto's patent data for glyphosate herbicide.
Factors Affecting Likelihood of Response:
? Strategic actions receive strategic responses
? Tactical responses are taken to counter the effects of tactical actions
? Strategic actions elicit fewer total competitive responses
? A competitor likely will respond quickly to a tactical action
? The time needed to implement and assess a strategic action delays competitors' responses
Pre-emptive strategies
* Expand production capacity (create over-capacity)
* Bundling of resources...
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In response, Monsanto has lowered prices, further affecting its profitability.
? On January 1999, Dow Chemical Company announced a multi-year agreement that also licensed the rights to Monsanto's patent data for glyphosate herbicide.
Factors Affecting Likelihood of Response:
? Strategic actions receive strategic responses
? Tactical responses are taken to counter the effects of tactical actions
? Strategic actions elicit fewer total competitive responses
? A competitor likely will respond quickly to a tactical action
? The time needed to implement and assess a strategic action delays competitors' responses
Pre-emptive strategies
* Expand production capacity (create over-capacity)
* Bundling of resources...
Essay fragment
General points of the essay
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