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Topic: Business
Number of pages / Number of words: 4 / 871
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They started the business and ran it successfully for a season. However, due to due to their military transfers, my business partner was able to purchase the Surf City Dairy Queen 10 years ago in 1997. I did not invest into the business until 2000. This has been an adventure that has taught me that I had bought into more than just free treats and great returns...


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It operated with an indirect vision in mind. However, the newly adopted Surf City Dairy Queen vision is to "maintain a clean, family-focused ice-cream shop providing superior products at a fair price to the local community and tourists, leading to superior returns for our shareholders." With values that are summed up in the statement, our Dairy Queen will create a workforce culture of committed and competitive team members each season...


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