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More recently, a content analysis by Merskin and Demers(1999) Found that when minorities were shown in advertising on Turner Cartoon Network, they were only shown alongside whites or marginalized into a limited number of commercials that appealed to girls. Previous studies have also shown that when people of color are shown in children's television advertising, they are cast according to cultural stereotypes, such as the Chinese laundryman, the grass-skirted Pacific Islander(Iiyama & Kitano, 1982), and the aged Indian chief (Seiter, 1995)...
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Previous studies have also shown that when people of color are shown in children's television advertising, they are cast according to cultural stereotypes, such as the Chinese laundryman, the grass-skirted Pacific Islander(Iiyama & Kitano, 1982), and the aged Indian chief (Seiter, 1995).
Importantly, Seiter's textual analyses (1993, 1995) revealed that children's commercials are laden with ideological messages about social power as evidenced by the alarming disparity between the portrayals of racial minorities and Whites in the behavior designated to each group...
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