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US Tech
?U Market positioning ?V more features than commodity and lower price than higher-end rivals
?U Goal ?V number 3 spot in the global market
?U Competitors ?V CaliTech and TexaTech
?c Produce innovative products and pull down price (20% cost cutting by sourcing directly from China)
?U Sourcing directly from China
?c Indirect cost (government bureaucracies and long distance logistics breakdown) and low quality
?c Prices were undeniably attractive
?c Access to Chinese market
?U TaiSource
?c World-class research and design and lower manufacturing costs
?c Can become USTech?¦s competitor if it decided to enter China using its own brand
?U Multi-sourcing ?V increase operating cost
?U TaiSource strategic initiatives
?c Broadening our production base to other Chinese cities
?? Improve economic of scale (purchasing and manufacturing)
?? Cost saving
?c Establish an R&D office in the U...
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US Tech
?U Market positioning ?V more features than commodity and lower price than higher-end rivals
?U Goal ?V number 3 spot in the global market
?U Competitors ?V CaliTech and TexaTech
?c Produce innovative products and pull down price (20% cost cutting by sourcing directly from China)
?U Sourcing directly from China
?c Indirect cost (government bureaucracies and long distance logistics breakdown) and low quality
?c Prices were undeniably attractive
?c Access to Chinese market
?U TaiSource
?c World-class research and design and lower manufacturing costs
?c Can become USTech?¦s competitor if it decided to enter China using its own brand
?U Multi-sourcing ?V increase operating cost
?U TaiSource strategic initiatives
?c Broadening our production base to other Chinese cities
?? Improve economic of scale (purchasing and manufacturing)
?? Cost saving
?c Establish an R&D office in the U...
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