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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3122 |
Essay's paper body
Microsoft is also one of the best-known companies in the world, and its brand awareness is very high, as virtually everyone who has heard of a computer has heard of Microsoft.
While Microsoft has virtually cornered the market on PC operating systems and office application software, they had little to no experience in the home video game console market...
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In 1998 they partnered with Sega Enterprises to develop a gaming console to try and grab a share of the US$20 billion video game industry.
With the launch of the Xbox in 2001, there were several major issues facing Microsoft. Mainly, they faced a very competitive landscape dominated by Sony's Playstation 2 with Nintendo's GameCube also taking a share of the market...
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