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226). Proactive firms are most typically driven by increasing profit opportunities, but other motivations include: unique products, technological advantages, exclusive information, managerial urge, tax benefits, and economies of scale. Conversely, reactive firms may internationalise due to competitive pressures, overproduction, declining domestic sales, excess capacity, saturated domestic markets, or proximity to customers and ports...

In fundamental terms, proactive firms go international because they want to, whereas reactive firms go international because they have to (Czinkota and Ronkainen 2004, p. 228). Michel’s decision to internationalise was driven partially by reactive factors but predominantly by proactive factors.

Michel’s International/National Operations Manager, Chris Fitzmaurice, made the following observations regarding Michel’s Patisserie’s status in Australia prior to their decision to internationalise:

• They had developed a strong position in the market...

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A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980 Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale economies of scale Global Firms Vs Multidomestic Firms Increasing Profit Margins Increasing The Supply Of Cost Effective Housing Products Investment Opportunities In The Mexican Information Technology Sector Michel’s Patisserie Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature The Relativity Of Comparative Advantage Of Low Labor Cost And The Absoluteness Of Technological Advantagesthe Relativity Of Comparative Advantage Of Low Labor Cost And The Absoluteness Of Technological Advantages Outline some of the technological developments responsible for what some call the information society. Explain what is meant by the phrase, and discuss the arguments about whether such a society can be said to exist. Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience. Information Technology has the potential to change societal structure and processes similar in scale to that of both the Agricultural Revolution and the Industrial Revolution. On this basis governments should ensure provision of Information Techno... Managerial Applications of Information Technology Some advantages and disadvantages of information technology

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