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From there, he gained knowledge of the kind of taste that would satisfy the Chinese' palates. Accompanied by hard work, diligence and external factors such as the ?guanxi' (relationships) formed in this business, Mr Teo Swee Ee transformed his transporter stall into a multi-million dollar business, Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd...
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Traditional Chinese values, which were the blueprint of this business, are still distinctly evident today, regardless of its expansion. This can be seen from the vision of the organization, which are based on providing premium product and quality service for their valued customers. Moreover, the mission of the organization displays a strong, unrelenting spirit that seeks to improve itself constantly...
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Mei Zhen Xiang Case Study
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