Buy custom Media Strategy Burger King
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
6 / 1475 |
Essay's paper body
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{Recommended Media & Rationale }
Radio: Most Burger King restaurants have drive thru windows. Having advertisements on the radio will encourage consumers to purchase food from the drive thru windows because they are in their cars already.
Out-of-home: Burger King is a quick service restaurant that is convenient for people who are traveling...
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Consumers who are on the highway will be encouraged to partake in Burger King if they see a billboard for it. Billboards serve as an âopportune purchase reminderâ (Professor Clineâs lecture 5/29/08).
Internet: Advertising online is an effective media outlet to attract the target audience of Burger King, tech-savvy manly males between the ages of 18 and 34...
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