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Advertisers are especially prone to using stereotypes to sell products for the same reason. They assume that all women or men are similar to make targeting audiences a simpler process.
We can use advertising as a starting point when considering representations of gender in lifestyle magazines. By looking at some of the adverts it is clear to see how gender stereotypes are employed and maintained by advertisers...
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By looking at some of the adverts it is clear to see how gender stereotypes are employed and maintained by advertisers.
Using stereotypes of men and women, men should drink beer followed by spirit chasers whilst women lightly sip on wine. Following the notion that men are ?hard' and women are ?soft' it can be seen that the alcohol adverts in certain lifestyle magazines use this to advertise their products...
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General points of the essay
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