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Buy custom McDonalds, what does it mean to you?

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Topic: Miscellaneous
Number of pages / Number of words: 3 / 571
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These types of customization will most likely help McDonald's understand their global implications as well as their local consumer needs. Not only will it enable them to challenge their brand loyalty and perception with less risk than a standardized system, but it will also allow the company to develop a marketing reference guide should the same problem face another one of its chains in the United States or anywhere else for that matter...


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Hopefully the company's attention to local changes in the market and global brand perception will enable it to respond quickly and effectively to its consumers. Customization in a global market has proved successful for the company in the past, now the world will see if the popular brand associated with high-fat content fast-food can really shed its former skin and take a new place in the customer's mind...


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General points of the essay

Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making global yet local Local Employees Local Pay Marketing mix customization and customizability. REPORT OF CONSUMER SATISFACTION OF McDonald's To go global or to stay local Cote D'Ivoire: History, Government, Economics And Their Influence On Global And Local Issues Tourism'S Importance To The Global And Local Economy Car Customization Factors Influence Population At Both A Local And Global Scale. ?McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ever do' Benjamin Barber. McDonalds in Moscow and Coke in China will do more to create a global culture than military colonisation could ever do. Global view of local bank Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets tarrif plan customization

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