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Topic: Business
Number of pages / Number of words: 8 / 2045
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The company gave its franchisees much autonomy in finding ways to eliminate environmental blight. The company's hope was that from these divergent approaches, it stood a greater chance of finding solutions with broad applicability than if it had tried to pursue a one-size-fits-all approach from the outset...


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For example, its breakfast menu, salads, Chicken McNuggets, and the McLean Deluxe sandwich were all examples of how the company tried to appeal to a wider range of consumers.

The company has also made convenience its watchword, not only through how fast it serves customers, but also in the location of its outlets...


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