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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 797 |
Essay's paper body
Many of these changes can be perceived as threats to the market position of existing products and may necessitate a change in product specifications or the development of new products in order for the firm to remain competitive. Changes in the external environment may be related to:
- Customers
- Competitors
- Market trends
- Suppliers
- Partners
- Social changes
- New technology
- Economic environment
- Political and regulatory environment
The last four items in the above list are macro-environmental variables, and are addressed in a PEST analysis...
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The completed SWOT profile sometimes is arranged as follows:
Strengths Weaknesses
1.
2.
3.
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. 1.
2.
3.
.
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Opportunities Threats
1.
2.
3.
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. 1.
2.
3.
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When formulating strategy, the interaction of the quadrants in the SWOT profile becomes important. For example, the strengths can be leveraged to pursue opportunities and to avoid threats, and managers can be alerted to weaknesses that might need to be overcome in order to successfully pursue opportunities...
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