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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3537 |
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A survey of school age children conducted in the 1970’s found 96 percent of the children surveyed were able to identify Ronald McDonald. He was only second to Santa Claus!
With 7,012 outlets and 24,800 traditional restaurants in 89 countries throughout the world, McDonald’s aggressive growth strategy was presumably very successful...
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However, aggressive growth does not come without potential consequences.
McDonald’s has used aggressive growth to capture more market share, but the industry has not been without competition. Burger King enjoyed 28-29 percent of McDonald’s total sales from 1993-1998. Pizza Hut and Taco Bell are also gaining popularity and market share...
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