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Topic: Business
Number of pages / Number of words: 5 / 1151
Essay's paper body

For example, in India McDonald's realized that the majority of the population was Hindu and vegetarian, they therefore, did not even bother to put beef or any other red meat on the menu.

Summary of the Situation and Identification of Major Issues

McDonald's wants to enter the hotel industry using the strength of the company's brand name and core competencies to propel it...


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They want to begin this venture by starting in the state of Illinois where the McDonald's headquarters is and there is a strong tourism base. The major issues of this idea include overcoming barriers to entry and deciding how deciding how establish and differentiate themselves in the hotel industry.

Problem Statement

McDonald's must choose a hotel segment that best suits the companies core competencies and will give them the best chance to succeed in the industry...


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General points of the essay

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