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Topic: Business
Number of pages / Number of words: 6 / 1484
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As the assessment of marketing opportunities is an evolving process it is important McDonald's provide regular revision and up-dating to their ongoing marketing strategy so to ensure the company objectives are reached.

For this to be achieved it is important to maintain the marketing mix, this is:

The main variables through which a firm carries out its marketing strategy, often known as the four P's...


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McDonalds employ a large quantity of below the line promotion; this method of promotion is fitting considering the volatile market that McDonalds operate in. Below the line promotion usually consists of price and added value promotions; it is most commonly used for tactical and short-term reason. Examples of this include student discount cards and the option to ?go large' (have a larger drink and fries with your meal for an extra thirty pence) with your meals...


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General points of the essay

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