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Topic: Miscellaneous
Number of pages / Number of words: 21 / 5829
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The International Communication association and National Communication Association (formerly the Speech Communication Association) include divisions and publications that overlap with those of AEJMC, but AEJMC historically has stronger ties to the mass communication professions in the United States.

The terms 'Mass' and 'Communication'

The term 'mass' denotes great volume, range or extent (of people or production) and reception of messages...


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The important point about 'mass' is not that a given number of individuals receives the products, but rather that the products are available in principle to a plurality of recipients.

The term 'mass' suggests that the recipients of media products constitute a vast sea of passive, undifferentiated individuals...


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