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Topic: Miscellaneous
Number of pages / Number of words: 4 / 1107
Essay's paper body

Martin has set the standard for acoustic guitar innovation and quality in almost every category (pretty beneficial to own one).

As stated above, Martin’s customer’s personality derives from their individual demographic influences. Because the categories are so diverse and personalized, Martin attempts to deploy a multi-segmented strategy with one-to-one marketing technique in which attempts to classify people with their personality to specific guitar attributes...


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These attributes range from size, shape, wood, color, sound, neck shape, and amplification technique. The one-to-one marketing concept is necessary; and is what makes it possible to match ones personality to a specific guitar through these specialty item purchases.

But Martin is more than just selling acoustic instruments; they attempt to sell the ultimate guitar experience...


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