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Topic: Business
Number of pages / Number of words: 5 / 1161
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We can compare Marriott’s returns to that of the Fama-French model and calculate several betas in order to assure we have no outliers. The outside information will allow us to make better estimates and calculate a more accurate WACC so we can determine which projects should be taken on by each divisions in to create the greatest shareholder value...


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Below are the reasons we used certain data to calculate this particular cost of capital.

The monthly risk-free rate (Rf) and Rm we used in our calculations from 1983-1987 were used to stay consistent with the given and our calculated beta value. We unlevered the Re of Marriott calculated earlier. We did not consider competitor Re because contract services lacked this data in the case...


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