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Topic: Social Issues
Number of pages / Number of words: 4 / 850
Essay's paper body

These may include marketing, financial, fund raising, employee, community or government relations, and other programs. Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities-in short, managing the resources needed to perform all of the above...


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Technical knowledge and skills are required for opinion research, public issues analysis, media relations, direct mail, institutional advertising, publications, film/video productions, special events, speeches, and presentations.

In helping to define and implement policy, the public relations practitioner uses a variety of professional communications skills and plays an integrative role both within the organization and between the organization and the external environment...


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