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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1039 |
Essay's paper body
During the late 1970s, the advertisements demonstrated Shimano’s technical advances and to send message that it was producing serious products and exciting innovations. The advertisements were highly informative, with detailed diagrams and explanations. For Campagnolo, its advertisement was less product-oriented, and emphasized the record of racing success...
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For Campagnolo, its advertisement was less product-oriented, and emphasized the record of racing success.
Service and Distribution
At first, Shimano was not interested in supporting a repair system because it want to sell new model. In 1992, it set up a number of regional maintenance and support centres within approved dealers in UK, aim at high end customer because vast majority of customers are unlikely to repair their bikes...
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