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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 986 |
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Here the firm decides on the whole market of motel users in one city—because this is a city where the number of visitors is growing and where the
firm has some experience
2: List potential customers’ needs
Write down as many relevant needs as you can—considering all of the potential customers in the broad product-market...
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Start by forming one submarket around some typical type of customer (perhaps even yourself), and then aggregate similar people into this segment as long as they can be satisfied by the same marketing mix. Write down the important need dimensions
and customer-related characteristics (including demographic characteristics) of each submarket to help you decide whether each new customer type should be included in the first segment...
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General points of the essay
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