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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 755 |
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Competitive intelligence is defined as researching the business environment a firm operates in, in order to influence its emerging strategy for business development or the process of gathering actionable information on the competitive environment (Kerin, Hartley, Berkowitz, & Rudelis, 2006). This process is very important to a business which is trying to grow its customer base...
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This process is very important to a business which is trying to grow its customer base. Kudler Fine Foods would need to analyze some of the marketing strategy and tactics used by their competitors. For example, what has made gourmet grocery stores such as Trader Joes or Whole food so successful? Kudler Fine foods must use competitive intelligence as the company strive to compete with such popular gourmet grocery stores...
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