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Book Reports
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| Number of pages / Number of words: |
14 / 3851 |
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Tata Tea Ltd. is the second largest supplier of branded tea in the world. Teas for their various brands are sourced primarily from their own estates spread across Assam, Dooars and Kerala. All surplus requirements are met through the Auction centres located at Guwahati, Calcutta, Siliguri, Cochin, Conoor and Coimbatore...
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Competitors Marketing Intermediaries Tata Tea is the largest vertically integrated tea firm in the world, from its plantation activity through to its packaging and marketing initiatives. Customers
MACRO ENVIRONMENTAL FACTORS Macro Environmental factors do not affect the operations of a company and its relationship with its customers and suppliers, directly and indirectly...
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Marketing Report On Tata Tea
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