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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
8 / 1999 |
Essay's paper body
It can also be viewed as an on-going cycle (Figure 2).
Figure 2: SOSTAC cycle:
S – Situation Analysis:
How we are performing, what are our distinct competitive advantages and how effective is our marketing mix.
The first stage is to accurately determine the market situation, a snapshot of where things stand...
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It can also be viewed as an on-going cycle (Figure 2).
Figure 2: SOSTAC cycle:
S – Situation Analysis:
How we are performing, what are our distinct competitive advantages and how effective is our marketing mix.
The first stage is to accurately determine the market situation, a snapshot of where things stand...
Essay fragment
General points of the essay
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Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
Marketing plan -- Situation analysis
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