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Topic: Business
Number of pages / Number of words: 7 / 1936
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Fritos- Lays was founded by the Pepsi company in order to stay abreast to its competition with Coca-Cola’s other products. Fritos-Lay is the world’s largest potatoes chip manufacturer. Brand name chips produced by Fritos-Lay are Ruffles, Lays, Doritos, and Fritos. Pepsi is not only in competition of its colas it is also in competition with all other products...


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Pepsi is not only in competition of its colas it is also in competition with all other products. Other competitors consist of bottle water and sports drink. Another consumer characteristic of market segmentation is psychographics, which is used to develop the PepsiCo marketing campaign strategy. Psychographics, the practice of combining psychology, lifestyle, and demographics it is often used to uncover consumer motivations for buying and using products and services...


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Coca Cola And Pepsi Coca Cola Company Marketing Plan Coca Cola Company Coca-Cola Company Coca-Cola Versus Pepsi Coca-Cola vs Pepsi Coca-cola vs. Pepsi Marketing Mix Pepsi Vs Cola Strategic Analysis Of Pepsi And Coca Cola Swot - Pepsi And Coca Cola The Coca Cola Company, a threat for competition? The Coca Cola Company The Coca-Cola Company: A Global Presence Coca-Cola or Pepsi: The True King of Pop Value Chain of Coca Cola and Pepsi

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