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It calls for sales of non-standardized products to customers with unique needs (Kotelnikov, 2007). The iPod Freedom is a devise like no other. The move in the industry for personal mobile devises is consolidation. Meaning consumers want to integrate all their mobile devises in one or few pocket size systems (Hickey, 2006)...
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The move in the industry for personal mobile devises is consolidation. Meaning consumers want to integrate all their mobile devises in one or few pocket size systems (Hickey, 2006). Separately, markets already established for GPS mapping devices as well as portable music (MP3) devices. The iPod Freedom will lead the way in the market of combined functionality MP3 player plus GPS convergence...
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