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Topic: Business
Number of pages / Number of words: 7 / 1950
Essay's paper body

Competitive and industry analysis

King of Shaves has to combat an aggressive competition, led by Gillette who owns 55% of the market share (in 1993), Colgate, Wilkinson Swords, Procter and Gamble’s Noxema. These companies were already established and were well-known; they were the market leaders on the shaving segment...


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Competitive and industry analysis

King of Shaves has to combat an aggressive competition, led by Gillette who owns 55% of the market share (in 1993), Colgate, Wilkinson Swords, Procter and Gamble’s Noxema. These companies were already established and were well-known; they were the market leaders on the shaving segment...


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