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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1696
Essay's paper body

If not, is it as good or inferior to the competitive product?

?« Since the brand is significantly differentiated, it is actually considered as better than its competitive products.

iii. Closest substitutes for this kind of product?

?« Closest Substitutes :

Brahmi Amla

Shanti Amla

7) Main attributes / specifications of the product?

?« Amla ( Benefits?Xlong, shiny, healthy hair)

8) Benefits to the customer?

?« Necessary : Shiny and Healthy hair

?« Usable as USP : Amla

9) Does the campaign offer proof of delivery / capability of benefits?

?« The campaign offers proof by using the celebrity (who is currently no...


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1) as they are reliable and Amla, which is believed to be good.

10) Does the advertisement give additional information?

?« No, as it is a product which does not require any such additional information (like dealers) as it is transformational and not informational.

C) FACTS ABOUT THE CUSTOMERS:

1) Target Audience:

?« Mostly women, both in rural as well as urban areas, Northwest India, regular users of oil, those who are concerned and conscious about the health and beauty of their hair...


Essay fragment

General points of the essay

A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980 Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not? Competitive Marketing Fully explain how Advertising can affect Profits in Competitive and Non-Competitive Markets In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage. Marketing Plan - New Nivea Product marketing plan for a new product marketing plan hair oil The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The use of brand name as a strategy for gaining competitive advantage When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments. Ethical Marketing for Competitive Advantage on the Internet Motivational levels between competitive and non-competitive situations Telecomm Products Marketing Plan

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