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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1752 |
Essay's paper body
Malo. Beyond that the organization
suffers from a lack of insufficient sales and marketing tools. As read in the case report,
the company has a very basic brochure that does not display any professionalism. The
company also lacks an adequate marketing/sales strategy- as new prospects are
approached via cold calling prior to an exhibition...
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All these weaknesses make it difficult
for MN to not only attract new customers but maintain their existing ones.
An obvious opportunity for MN is the fact that the industry is changing. As referred to in
the case report- the growth of mergers and acquisitions, downsizing, and changing
channels of distribution/supply chain shifts...
Essay fragment
General points of the essay
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