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Topic: Business
Number of pages / Number of words: 11 / 3053
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It co-ordinates its network with Jetstar to provide the best mix of product and service. This has given the Qantas Group (Qantas, Jetstar, QantasLink- [Regional]) 65% share of the total domestic market. (Qantas Annual Report (QAR) 2005) .

Virgin is Australia's leading low-cost carrier with 30% of the domestic market...


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Its competitive advantage is its excellent customer and low cost service. Its current objectives are to service the corporate sector with new services. (Virgin Annual Report (VAR) 2005) .

New entrant, Jetstar has performed remarkably well against the dominant Virgin. It became the lowest cost carrier in 2005, with 7...


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General points of the essay

Qantas business report Fosters Group Marketing Plan 2005 Jetstar Market Analysis - Introduction To Market Share Marketing Plan - New Nivea Product Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Marketing analysis of Jetstar and Virgin Blue airlines marketing plan for a new product New Product Marketing Plan Counpon Scanner QANTAS, A case of restructuring QANTAS, a case study of restructuring program Qantas Airways Ltd: Analysis and Valuation Qantas Core Competencies Qantas Report Qantas vs Jetstar Asia

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