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Thirdly, Microsoft has the reputation of being a PC software monopoly, which has turned away many would-be customers. We feel that Xbox 360 will soften this view because we are still new to the gaming platform industry.
Target Markets
The target market for the Xbox 360 will be very vast, in large part due to its array of capabilities...
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Microsoft's main target will be that of the male gamer ranging from 18 to 34 in age. Compared to other gaming platforms, Xbox 360 will be the most powerful computer ever sold for platform gaming. We will also be targeting females by including multimedia features which come standard on every Xbox 360...
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