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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1341 |
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It can be focused on acquiring new customers or retaining current ones. Promotion includes personal selling, which involves direct communication between sellers and potential customers; mass selling, which is communicating with large numbers of customers at the same time; and sales promotion, which is all promotional activities that stimulate interest in the product...
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Other areas covered by Promotion include objectives, promotion blend, salespeople (kind, number, selection, training, motivation), advertising (targets, kinds of ads, media type, copy thrust, prepared by whom), sales promotion, and publicity.
Price is the final element in the marketing mix. This is an important factor because if the customer does not accept the price, then all of the planning effort is wasted...
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