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Topic: Miscellaneous
Number of pages / Number of words: 2 / 432
Essay's paper body

The 4Ps are:

  • Product (or Service)
  • Place
  • Price
  • Promotion

A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:

Product/Service

  • What does the customer want from the product/service? What needs does it satisfy?
  • What features does it have to meet these needs?
  • Are there any features you've missed out?
  • Are you including costly features that the customer won't actually use?
  • How and where will the customer use it?
  • What does it look like? How will customers experience it?
  • What size(s), color(s), and so on, should it be?
  • What is it to be called?
  • How is it branded?
  • How is it differentiated versus your competitors?
  • What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below)...

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The 4Ps are:

  • Product (or Service)
  • Place
  • Price
  • Promotion

A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:

Product/Service

  • What does the customer want from the product/service? What needs does it satisfy?
  • What features does it have to meet these needs?
  • Are there any features you've missed out?
  • Are you including costly features that the customer won't actually use?
  • How and where will the customer use it?
  • What does it look like? How will customers experience it?
  • What size(s), color(s), and so on, should it be?
  • What is it to be called?
  • How is it branded?
  • How is it differentiated versus your competitors?
  • What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below)...

Essay fragment

General points of the essay

Branding in Product Marketing Define Marketing Paper Define Marketing Plan And Purpose Marketing Define Marketing a New Product Marketing: Product Loyalty marketing management - promotion new product marketing Promotion On Marketing Strategies Retail marketing and Promotion The Four P's of Marketing - Place TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... Tourism Product Marketing Define Marketing Marketing: Product Description

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