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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1174 |
Essay's paper body
The channel of distribution is comprised of interdependent manufacturers, wholesalers, and retailers.
Channels of distribution operate by one of two methods: conventional distribution or a vertical marketing system. In the conventional distribution channel, there can be one or more independent product manufacturers, wholesalers, and retailers in a channel...
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The vertical marketing system requires that producers, wholesalers, and retailers to work together to avoid channel conflicts.
The third element in marketing mix is price. Price is simply the amount of money that consumers are willing to pay for a product or service. Pricing new products and pricing existing products require the use of different strategies...
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