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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1923 |
Essay's paper body
The product needs to have desirable characteristics, appropriate packaging and a perceived image consistent with demands of the targeted market. For example, if a business decides to employ a new product development marketing strategy, the product component of the marketing mix should depict the type of product i...
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Packaging is a significant aspect of the product component. According to Larry Davenport with the International Jelly & Preserve Association, product packaging is essential to a product's success because ninety percent of niche product purchases are based on product presentation. By limiting labeling, packaging and container size, you maybe excluding different segments of the population...
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