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They are survey results for 2006 and 2007 in which they ask a total of nine questions using the Likert scale. A Likert scale is a type of survey where “the respondent indicates the extent to which he or she agrees or disagrees with a statement†(Kerin, Hartley, Berkowitz, & Rudelius, 2006, p219)...
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The questionnaire focused specifically on the stores hours, decor, selection of products, pricing, displays, customer service knowledge and courtesies, and overall satisfaction of the shopping experience. There are a few things that the survey revealed. First, most of the respondents felt the store atmosphere and decor was appealing...
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