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Business
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17 / 4737 |
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Marketer needs to measure size of this market and develop such goods
4) Declining demand: market for products etc declines. Then marketer need to know the causes and rectify
5) Irregular demand: Demand of many products and services are seasonal. Marketer needs to devise ways called synchromarketing like flexible pricing, promotions and other incentives
6) Full demand: sometimes full demand is there...
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Marketing task is to maintain current level of demand in face of changing consumer preferences and increasing competition.
7) Overfull demand: sometimes demand is higher than what organization can handle. Then marketing task, called demarketing is required. Like thru raising prices and reducing promotion and service...
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General points of the essay
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