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Topic: Business
Number of pages / Number of words: 3 / 646
Essay's paper body

Marketers face some morally difficult

situation in which they must make ethical decisions. Such a situation could be:

The marketer's Research and Development department has

modernized one of the companies products. The product isn't really "new and

improved", but the marketer knows that putting that slogan on the

package and advertising it would increase sale...


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What should the marketer

do? This is one type of situation that many marketers may face in their careers.

If the marketer should decide in favor of such a decision his or her behavior

would be considered immoral. But, if he or she doesn't decide in favor of the

act then he she may be considered an inefficient manager...


Essay fragment

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