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The Doritos Edge product was created with the inception of the low carbohydrate in response to consumers asking for low carbohydrate foods. Doritos WOW product (with Olean oil) hit the market several years back during the Fat Free craze.

In conclusion, keeping up with the trends is an important aspect of any successful business and is only one small part of the Marketing function...

Without the marketing function most businesses would fizzle out after a short period of time.

References

Casro. (2001). Retrieved Feb. 15, 2006, from Advancing the Business of Research Web site: http://www.casro.org/media/Importance of Research.pdf.

(n.d.). Retrieved Feb. 15, 2006, from Marketing Profs Web site: http://www...

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