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Topic: Business
Number of pages / Number of words: 9 / 2333
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These training sessions are free but the traveling expenses and other related expenses add up quick. This is showing to be a high risk decision Sue will soon be forced to make.

Concerns

Sue is faced with many product decisions and her strongest opportunity is a high performance running shoe. However, Sue is uncertain of the current market and its need for a high performance running shoe...


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However, Sue is uncertain of the current market and its need for a high performance running shoe.

The main issue at hand is how can Sue understand the market potential for this new product. This could be the big opportunity she has been looking for or the next failure and possibly the last fatal mistake she makes for her company...


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