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Topic: Business
Number of pages / Number of words: 3 / 638
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Challenges that may occur are obtaining adequate and accurate company information and data to perform an analysis.

Marketing

The marketing portion of the marketing audit will consist of analyzing Schering's marketing objectives, strategies, tactics, the four Ps, and marketing information systems. Information collected will be analyzed to determine the company's marketing objectives such as what the company's goal may be to create a promotional campaign or pricing strategy that will attract more consumers to purchase their products...


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Information collected will be analyzed to determine the company's marketing objectives such as what the company's goal may be to create a promotional campaign or pricing strategy that will attract more consumers to purchase their products. The company's marketing strategies, such as increasing sales of present products in existing markets or selling an existing product in a new market, the four Ps ? product, price, place and promotion, what is happening that is affecting or will affect business negatively and positively, business status and trends, positioning of the company and its products will also be reviewed in the marketing audit...


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