Buy custom Marketing and white goods industry
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1725 |
Essay's paper body
To overcharge a customer for a product would be going against the first aim.
Where the white goods industry is concerned, this could prove a problem although can also be of benefit to them. White goods companies like Hotpoint need to be careful when it comes to the production and promotion of their products...
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The products need to be specific to the purpose they are meant fulfil and satisfy consumer needs. When finding out exactly what the consumer wants and promoting the products can expensive and poses a problem as the company has to budget. Due to legislation there are advertising limitations. Recently Hotpoint have found how it can use this to its advantage and now when promoting its dishwashers has joined with the company Finish who manufacture cleaning goods, in particular dishwasher tablets...
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